Index > Changing your website description

The description of your website is displayed on search engine results pages, and is a concise explanation of your website's content, so it can impact click-through rates however they aren't used by the search engines to determine your rank.

  • Description must not be less than 50 characters or exceed 160 characters, spaces included. Use this link to check the character count of your site description.
  • Your Description is an opportunity to advertise your website. It allows a user to know what your website is about in relation to what they are looking for.
  • Incorporate your relevant search phrases, but also create a compelling description to entice users to click.
  • The content of your Description must be relevant to your website.

To change your website description:

  1. Click on the Editor Tab.
  2. Select Site Settings from the Site menu drop down list.
  3. Click on the website title (at the top of the dialog box).
  4. In the Website Description field enter your website description.
  5. Press the Save button to save your changes.