Index > Introduction on optimising your website for the search engines

 

Your website will be listed on the search engines 6-8 weeks after going live, annoyingly there is nothing you can do to speed this up. Once your website has been registered by the major search engines (eg Google) its then important to make sure it gets the best results possible in the page rankings. The Wizz-it team is fanatical about ensuring your site can be optimally crawled and indexed by major search engines, we make sure our sites have clean XHTML, proper tagging, and proper META information — all of which is essential to helping web crawlers find and index your site properly. However there are a few things that you can do to improve your ranking, the most important ones are listed below:

  • One of the major ones that affects your ranking is something called your Google PageRank, Google's PageRank assigns each website on the internet a number between 1 and 10, representing a relative importance factor (in the eyes of Google). This number is determined by the number of credible links to your site that Google can identify. The higher your site's PageRank is, the more precedence your site is given within search queries on terms that your site references.
  • Another factor that affects your ranking is whether the search queries are included in your website's title. Therefore we recommend that you have as many keywords in there as possible. However because your title is visible, remember to make them legible! A good format is 'Wizz-it.com | Easy to Use, Updatable Websites | Create Your Own Stunning Website' which allows you to have more than one phrase. You can change your website title in the Website page under the Settings tab.
  • And although the website descriptions are not a major factor search engines consider when ranking sites, we still recommend you fill them in. The website description is intended to be a brief and concise summary of your page's content. It is displayed on the search engines' results page underneath your site title and therefore can be useful in enticing people to your website. You can change your website description in the Website Settings page under the Settings tab.

More guidelines from Google:

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • It might also be worth signing up to Google Webmaster Tools. This provides you with detailed reports about your pages' visibility on Google and is a free and easy way to make your site more Google-friendly. It can show you Google’s view of your site, help you diagnose problems, and let you share info with them to help improve your site’s visibility. To do this go to www.google.com/webmasters/tools/ and visit our FAQ section for help on this subject.