Index > Building your website with SEO in mind

Now that you understand SEO and how it works a bit better, it’s time to put this new knowledge to work and start optimising your website.
If you are a first time Wizz-it user, we recommend that you read our What is SEO help page, before proceeding through this section. At Wizz-it, you can be sure that we are doing everything we can to make sure that your site is crawled by Google and other search engines. We constantly develop Wizz-it to remain on the cutting edge of SEO.

Once you have updated your SEO settings, it usually takes anywhere from 1 to 3 months for search engines, such as Google, to crawl your site and update their database. However, this just means your website will be indexed.Finding your website using your relevant keywords in an organic search may take even more time.

While we at Wizz-it are doing our part, there are many elements required from your side. Below is an outline of the steps needed to ensure that your site is getting optimum attention from search engines.

Update your Meta Tags

Meta Tags are text elements that are not visible to your website’s visitors but provide important information to search engine crawlers e.g. Google.

This information includes your:

  • Site Title
  • Site Description

Wizz-it submits your Meta tag data directly to Google. All you need to do is update the information within your Site settings area accessible within your editor.

Site Title:

Your Site Title is the headline of your website. It is not visible on your webpage but appears at the top of your browser window. In Google and other search engines your Site Title is displayed as the headline of your website.

Search engines read your website's Site Title in the same way we read a headline of a newspaper. Your Site Title is also used:

  • When saving to favorites.
  • When sharing your website on Facebook/ Digg and other sharing platforms.

Important points for writing your Site Title:

  • Site Title must not exceed 50 characters long, spaces included.
  • Begin your Site Title with your business name.
  • If you are a local business include your city/state/county/suburb. Local information helps Search Engines to direct local users attracting more visits from local searches.
  • Try incorporating your most relevant search phrase in your Site Title i.e. the word you think a client would type into a Search Engine search to find your website.
  • Make sure your Site Title is easy to read and attractive - A relevant and descriptive Site Title is more likely to attract users to 'click' in Search Engine results.
  • Use the pipe sign (|) to distinguish different parts in your Site Title.

Site Description:

Description provides the user a summary of what your website is about. It is not visible on your webpage but appears below your Site Title in search engine results.

Important points for writing your Description:

  • Description must not be less than 50 characters or exceed 160 characters, spaces included. Use this link to check the character count of your site description.
  • Your Description is an opportunity to advertise your website. It allows a user to know what your website is about in relation to what they are looking for.
  • Incorporate your relevant search phrases, but also create a compelling description to entice users to click.
  • The content of your Description must be relevant to your website.

Updating your Site Meta Tags

  1. Log-in to the Wizz-it control panel.
  2. Click on the editor tab then goto Site -> Site Settings.
  3. A dialog box will open. Click on your website title (at the top of the dialog box) .
  4. Now fill in the Site Title and Site Description.
  5. When you’re done updating this information, Save your changes.

Updating your Page Title Tag

With the new Wizz-it HTML Editor, it’s possible to generate Meta Tags for each page of your website. Follow the same basic instructions as above, but make the content applicable to the specific page you are adding meta tags for.

  1. Log-in to the Wizz-it control panel.
  2. Click on the editor tab then goto Site -> Manage / Reorder Pages.
  3. Click on the Settings link on the page you want to edit.
  4. A dialog box will open.
  5. Now fill in the Title field at the top of the page.
  6. When you’re done updating this information, Save your changes.

Repeat this process for each of your pages so that each has their own personalised meta tags.

 

Heading Tags

H1 or Heading tag is quite literally the heading of your webpage, much like the heading of a newspaper article.

When someone enters your website, they will naturally notice the Heading before reading the content on the page. Search engine crawlers function the same way. When a search engine crawls a webpage its first action is to attempt to understand what the page is about. It does this by first reading the Heading tags.

Important points for writing your Heading:

  • Incorporate your relevant search phrases.
  • Make sure the Heading is relevant to the content on the webpage.
  • Your Heading should immediately allow the user to understand what your webpage is about and entice them to read more.

You should only have one H1 Heading per webpage.

There is no specific size requirement for H1 text. There are 3 factors that affect H1 status:

1) Size of the title's font (bigger = more important)
2) Position on the page (higher titles = more importance)
3) Add Titles using Title Text boxes rather than regular text boxes
 

To add an H1 Heading tag to your wepage:

  1. Log-in to the Wizz-it control panel.
  2. Click on the editor tab then navigate to the page you want to edit.
  3. Drag a text widget onto the page.
  4. Write the text you would like to make into your H1 heading tag.
  5. Select the text and then select the Heading 1 option from the Font Format menu in the text widget toolbar.
  6. Press the Save button to save your changes.

Content

Text Quantity

Text quantity is the number of words appearing on your webpage. The minimum recommended number of words on your homepage is 400. But too much content can also be counterproductive, try to keep it as less than 1500 words per page.

Search engines first read your website’s Site Title and Description, then search engines read your text. This is why it’s so important to have original, relevant and quality content.

There are several ways to improve text quantity:

  • Add a footer to your site's pages which contains relevant content.
  • Continue to edit and add new content on a regular basis. Google and other search engines love fresh content.
  • Add more text to existing pages.
  • Add new Pages into your website to add further content: Create a Page such as testimonials, about, our story...

If you have too much text, consider removing the amount of text or the page itself.

Text Quantity tips:

  • If the same content is being used in other websites, search engines would recognize this as duplicate content. Search engines will penalize your website for duplicate content. It is extremely important that all content is original, relevant and quality.
  • Search engines will also recognize spelling mistakes and typos which will cause your website to rank low.
  • Never hide text from the user in an attempt to reach the text quantity quota. If text is visible to search engines only it is considered spam. And may also result in the removal of your website from search engine indexes

Anchor Text

“The anchor textlink label or link text is the visible, clickable text in a hyperlink”.

Anchor text, sometimes referred to as clickable text, is helpful for boosting a website's search engine ranking.

Instead of merely linking to pages within your website or outside websites using the URL or the words “click here”, use relevant keyword phrases.

For example: a person who has a search engine optimisation website might do well to use "SEO services" rather than something like "click here now“.

Keyword Density

Keyword density is the percentage of times a keyword or keyword phrase appears on your webpage compared to the total number of words on the webpage.

In the context of SEO; search engines use keyword density as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase being searched.

It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

Using your keywords too many times on your webpage may result in search engines labeling your webpage as spam.

Not using your keywords enough times may result in search engines not ranking your webpage high enough in the search results.

The recommended density for keywords within webpage text is 3%.

This means that if your webpage contains 100 words, your keywords should appear no more than 3 times.

One of the simplest ways to improve your website's placement in search engine results is to work on the keyword density of your Webpage.

Optimise your Images for Google Image Search

Images added to your Wizz-it website can be found by image search engines such as Google Image Search. This means that you can drive traffic to your site with your images!

What are image names?

  • Providing names for your images is done using what is called Alt Text.
  • Alt Text provides users and search engines with information about your images. Search engine robots are unable to “read” images - only text.

Which of Your Images Should Have Alt Text?

  • Images that add information or value to the user. Decorative images that are merely aesthetic and are not relevant to your site’s content, do not need Alt Texts.

How to Add Alt Text to Your images?

  1. Log-in to the Wizz-it control panel.
  2. Click on the editor tab then navigate to the page you want to edit.
  3. Drag a picture widget onto the page (or if you want to edit an exisiting picture click the Edit button in the widgets header.)
  4. In the Title field write the text you would like, this will be used for the Alt text.
  5. Press the Save button to save your changes.

Links

Backlinks (also known as incoming links, inbound links and inward links) are links that point towards your website, from other relevant websites.

Gaining backlinks to your website is an extremely important aspect of boosting your site’s rank in Google.

Backlinks are like votes of confidence for your website; the more votes you have – from quality websites – the better your site appears to search engine crawlers.

A single, quality link from a popular site is better than a large amount of poor quality links.

How to Get Links to Your Wizz-it Website

Gaining links to your website is a challenging task. There is no simple way to express this. Gaining quality links to your website also happens to be the key in getting Google to find and index your site.

4 Ways to Gain Links

1. Submit Site URL to Directories

Directories are like online libraries for websites. They are themselves websites that categorize and list other websites, based on many factors depending on the directory.

Getting listed in a directory can boost your site’s visibility with a valuable backlink. DMoz is the web’s largest and most popular directory. Smaller, niche-based directories can be powerful as well. For instance, if your business is an art gallery, try searching the web for art-based directories.

2. Submit Content to Article Databases

Article databases like EzineArticles.com and Squidoo.com have loads of articles written on a variety of topics. Write a few quality articles relating to your website’s niche, and include some backlinks to your website. We suggest using Anchor Text (see below) when linking i.e. instead of merely linking using the URL or the words ‘click here’, use relevant keyword phrases. For example, a person who has a search engine optimisation website might do well to use "SEO services" rather than something like "click here now.“

3. Write and Release Press Releases

Same concept as the article submissions, only the content must be announcing something news-worthy related to your website, or industry. A product release, a special event or promotion, a new partnership, etc. are all great fodder for press releases. Include backlinks to your website, again using ‘anchor text’ where possible. PRWeb and24-7 Press Release are great PR sites to use. They cost money, but can lead to valuable links.

4. Social Networking

Getting involved in an online community related to your niche can lead to many link-building opportunities. Blogs, forums and social media sites are full of people interested in the same topics as you, looking to connect and form business relationships. Join as many of these groups as you can, and make yourself known as someone offering value to the community. Guest blogging and affiliate marketing are two great ways to gain back-links to your Wizz-it website.

Social Networks

Never underestimate the power of Social Networks. Not only is Social Networking a great way to increase awareness about your website, but linking back to your website from social networks is a fantastic way to boost your page rank.

However, as with the content you put on your site, make sure your posts are relevant and hold value otherwise it can actually set you back in terms of SEO.

With Wizz-it, we offer several quick and easy ways to help your website socially.

You can also add social network buttons and widgets to your website allowing visitors to interact with their respective social networks e.g. allowing a visitor to ‘like’ your website, thereby posting your website on their Facebook page.

To add Social Icons to your website:

  1. Log-in to the Wizz-it control panel.
  2. Click on the editor tab then navigate to the page you want to edit.
  3. Select a widget from the Social folder in the widget menu and drag it onto the page.
  4. Fill in the fields in the dialog box that opens.
  5. Press the Save button to save your changes.

 

Location Google Places

Add location keywords to your title, description and headers.

Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing via the following link.

When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.

For further information click here.